- August 4, 2023
Do you know about the underrated Amazon tools? Do you want to know what actually are those tools which have been used by Amazon expert sellers? Which were still unknown to us. We are here to tell you about those underutilized Amazon tools. After knowing about those tools and increasing their use, you will be able to improve your sales. Remember! These tools are free of cost and free features provided by Amazon to their registered sellers.
1. Amazon Posts
If you are a FaceBook or Instagram user, then you must have known what a “news feed” is. When we subscribe to a particular channel or a page, we are regularly notified about each new post shared by these channels or pages. Amazon Posts is a program which allows brand-sellers to share their brand posts which appear in users’ news feed. Sellers can also boost one specific post to reach out to maximum audience. This type of advertisement works efficiently. Thus, your brand gets notified in a short time and users catch updates about each new article or your product (once they visit). Normally Amazon market agency can do this for you. Amazon Posts are only available if you are a registered brand seller of Amazon.
2. Amazon A / B Split Testing
It is an excellent free feature of Amazon which helps sellers to run split tests. These tests can be applied on different A+ Content, Product Title and Main Images. When a seller splits these sections, he / she can easily determine which section performs the best. This makes evaluation of sections easy and reliable. Moreover, this tool will help you generate the maximum performance of your product listing.
How does it work?
While running A/B test, you’ll transform one variable and test the presentation of two distinct choices. Amazon will naturally send 50% of the traffic to one choice and 50 percent of the traffic to the subsequent choice. The tests will generally go somewhere in the range of four and 10 weeks, toward the finish of which you’ll get measurements like the transformations, deals, and impressions of every choice.
3. Amazon Brand Story
This is the best feature especially when you want your customers to know about your brand. This tool helps you to connect directly with users. Storytelling has always been a speedy medium to reach out to maximum people at one time. When we read about a particular topic or when we are interested to know about something, it’s human nature to explore knowledge. This feature is not only used by Amazon, but many other social media platforms use brand stories of their sellers to let people know more about brands.
If you are an Amazon seller and you want to increase your Amazon presence, you must keep knowledge of these tools. And one must start using these tools right away to get a rise in Amazon product sales especially when Amazon itself provides these features free to their registered sellers.
