- May 8, 2023
Launching a new product on Amazon is difficult and requires time, research, well thought out launching strategies, patience and perseverance.
Today, we will share five things you need to consider for launching your product on Amazon.
1. Find the Right Product to Sell
To open a store, you don’t need a product but the right product to fit your target niche and you must be passionate about selling it.
Once you have a product in mind, you need to find out if it will be profitable. To do that:
Research Your Audience: analyze the marketplace and find out what your audience wants, what is already available and how you bring something different.
Research Your Competition: Amazon is a highly competitive ecommerce Marketplace. Choose a product with low competition.
2. Learn About Amazon A9 Algorithm
Now that you have the perfect product to sell, you need to figure out how to make it happen.
Your product needs to be visible to your audience, meaning it should be on the first page of the search results.
Amazon uses the A9 algorithm to optimize the search results for a customer. You need to understand how this algorithm works in order to successfully launch your Amazon product.
3. Make a Fool-Proof Product Launch Strategy
At the beginning, be prepared to invest a lot of time and money but not expect any profit. Make a plan to improve your ranking first, instead of sales. To do that:
Build Your Brand: The main purpose of building a brand is to spread the word about your products and why people should buy it. The buyers need to trust you so they can trust you with their money.
Use the Right Keywords: keywords (backend keywords) are very important. You need to find out the right keywords for your product, do your research about them and optimize them effectively. Keywords are also essential for the A9 Algorithm.
Craft Perfect Product Listings: you need to create eye-catching and thorough listings to hook the buyers. Make them detailed, updated and high-quality.
4. Make a Product Promotion Strategy
Now that you have a better ranking, you can expect to make sales and profits… only if you have an audience. To build an audience, you need to promote your product. Here are some ways you can do that:
Create an Email List: You need to collect emails in your list either through social media, a blog, your website, or whichever way you prefer. Talk about your brand and products in the Emails and when the time comes, you can send your subscribers the news of your launch.
Increase Your Product Reviews: Customers treat reviews as personal recommendations from people. If your product has no reviews, you are likely to drive potential customers away. Moreover, to start your PPC Campaign you need at least 3–5 reviews. To help sellers, Amazon offers two programs viz. Amazon Early Reviewer Program and Amazon Vine Program.
Plan a PPC Campaign: Another way to improve your rank on the early days of launch. Plan a PPC Marketing Campaign and target specific keywords according to your product.
Influencer Marketing: In exchange for money or free products, you can assign discount codes to influencers related to your niche.
5. Provide Good Customer Service
Once your product is out, you need to make sure you are paying attention to your customers’ needs. Take a queue from reviews and questions for improvement in your products. Respond to queries in an authoritative and effective manner and update your listings accordingly.
