- June 2, 2023
Willing to sell your product on Amazon? In this article, learn all the secrets to boosting your product listing on Amazon. Amazon is a great marketplace to target global customers and increase sales. Shopping on E-commerce websites has tremendously increased since COVID-19 as people prefer to shop online because of easy return and exchange policies.
The first step to working on Amazon is to search for the products that customers look for and select the products for retail accordingly. This process is also known as product hunting. This is the most crucial step for your business, as these products will later create an image of your brand. Some frequently bought products on Amazon include Electronics, Cameras, Books, Personal Care products, items of clothing, and apparel. Select a product that has a longer shelf life.
After selecting the product, you have to write its description. The best way to write a product description is to apply on-page SEO. This requires the use of words that are most commonly searched on the Amazon search box. You will have to research Amazon’s Product Search Algorithm to make sure your product is relevant to the category. Write descriptive content, take good pictures of your product and come up with a concise (to the point) product title. Amazon listings are the number of pages it shows when the customer searches for the product. This is why it is essential to use keywords in your titles that the customer is most likely to search for. Your product is most likely to be viewed by a customer if it is listed in the first few pages of the search results. The more views on your product page, the more buyers it will attract and increase Amazon sales.
Remember to price your items according to Amazon’s pricing structure. Neither price your products too high or too low if you want them to do well on the famous E-Commerce site. Decide how you will be shipping your products. Make a budget that includes product costs, selling fees, listing fees, delivery fees, and payment processing fees (if you accept credit cards).
The next important factor to work on Amazon is to keep a quality check of your products. Never send your customers defective, damaged, or incorrect products because this will affect your product listing and ranking. Amazon takes serious action against fraudulent sellers and places hefty fines to maintain customer satisfaction. It may also prohibit you from selling on the site permanently.
Ranking your products on Amazon helps increase views of your product page. This rank is also known as Amazon’s Best Sellers Rank (BSR). The lesser the rank, the better its sales. For example, your product ranked #5 will perform better than your product ranked #11. Products are also ranked according to number of questions answered, number of positive reviews, image quality and sales rank.
Therefore, it is necessary to check your products consistently, pack them safely and deliver them timely to your customers to boost your positive reviews.
