- July 18, 2023
In addition to finding profitable products for Amazon, it’s imperative that you understand your buyer and know how to market products on Amazon.
When selling on Amazon you are already at an advantage since Amazon attracts buyers with an intention to purchase unlike people searching on let’s say, Google. What’s key is knowing how to optimise your Amazon product page and use updated rules to your advantage!
In 2018, Amazon made its Enhanced Brand Content (EBC) available to sellers via seller central.
Amazon currently offers 5 pre-built templates for sellers to use; Rose, Tulip, Orchid, Sunflower, Lilly, and Custom. You may include photographs with useful information in your product listings. It also incorporates the use of bullet points in product descriptions to help organise the information.
Another important aspect to include as part of your enhanced brand content is your product reviews. Product reviews greatly influence a buyer’s decision and products with a 4+ star rating perform better than the ones with lower ratings.
Make sure you also include the most recent customer reviews as they increase buyer confidence. Another key feature of EBC is the comparison charts that allow you to showcase multiple versions of the same product and help buyers make a more well-informed decision.
Title Your Listings Effectively to Attract and Convert Buyers
Your title should be written with the intent of appearing under relevant search terms and educating the buyer about your product before visiting the product page.
The key to this is understanding what keywords to use and how to place them. Use the 150-250 character limit in the most effective way by including the name of the product and your brand along with key, distinguished product features.
You can use Google’s keyword planner to find relevant keywords or simply use Amazon’s A9 Algorithm to your advantage by looking at search results when you go and type a relevant query in the search bar.
Images Will Enhance Your Product Page and Increase Conversion Rates
We will go over the more specific Amazon product image rules shortly but first, as a general rule of thumb, high-quality images with a white background are always recommended when selling products online.
Amazon allows you to add 5-9 images per listing and recommends that the product images only include the product that will be ultimately shipped so no extra accessories or props.
Even though image rules are in place, Amazon still allows you to upload product pictures from different angles, show the product in use and against a human hand for size reference, use images that highlight product specifications, etc.
Make sure you upload images that are 1000 x 1000 pixels in size to allow your buyer to zoom into your product pictures and take advantage of them. Once your images are uploaded, keep track of how your images are performing in order to optimise them further.
If you think like a buyer when listing products on Amazon and setting up product pages, you will definitely be more successful in marketing your products and generating sales. Make sure your listings are well articulated and easy to understand and make sure you are always answering customer questions which are perhaps one of the most under-utilised tools by sellers!
