- August 14, 2023
What are Private Label Products?
Private label products are referred to as “the product which is usually manufactured or assembled by means of any company but then it is put up for sale, trade, rebranded, merchandise, advertise, promote and marketed by any other company or brand using their own brand tag or logo”.
I will be sharing with you an extremely effective Steps for a complete Guide in selling Private Label Products in Amazon using your own brand, packaging, and logo.
Here is an overview of the step-by-step procedure for successful Private Labeling on Amazon.
1 Product Research
In order to find ideas for Amazon Private Label Products, You must be aware of patented items and trendy or seasonal items.
Why? Branded products are protected items, and you can get into a lot of trouble in the event that you are sold under a private label. Meanwhile, a seasonal item sells really well at the beginning, but as soon as the market shrinks, this may lead to end up with lots of unsold inventory.
2 Product Sourcing
From where, you can source the product?
Finding a reliable private label manufacturer to partner with is a critical step in a Private Label Business Plan. Make sure that you maintain good communication with your suppliers, get samples to ensure that you get the best pricing.
3 Design Your Packaging and Logo
You must design your packaging and logo spectacularly. If you don’t have your own logo yet, I would suggest you search for logo makers from professional marketplaces.
4 Create a Shipping Plan
Here, I would suggest you Amazon shipment plan:
Step 1 Choose inventory to send, select specific ASIN.
Step 1b Pack individual products.
Step 2 Confirm shipping i.e., select who actually prepared. (Amazon will charge fee)
Step 3 Print labels, Fix on products.
Step 4 Confirm your carrier and pallet information (for pallet shipments only)
5 Listing
Make sure that your product has good listing details provided, good quality images from your own photographer, bullets and detailed description and features.
PRO TIP: The clarity around your product listing will largely determine the success of your Amazon store.
6 Launching Your Product
There are many ways to launch your product. Some useful ways among them are listed below:
- Get the Ball Rolling Technique: Develop an offer customers cannot refuse
- Amazon Product Launch Method: Create Social Proof and Get Overwhelming Reviews
- Another Useful Amazon Product Launch Method: Start a PPC Campaign for the purpose More Traction
I would like to launch my products using PPC only. You Know Why? Because of the fact that You can get all the good keyword terms that are driving conversions to your listing and use them at a later stage.
7 Maintenance
You can utilize some sort of sale offers and discount badges ads, during your product’s launch which may entice a customer from buying your items.
Hopefully, all the aforementioned steps will help you out for customizing your product/s.
